About Us

Matchmaker in Food — Connecting Europe to the World Since 1883

FFT International connects European food specialties with retail, foodservice, and industry partners across Asia, Oceania, and the Middle East. We build long-term relationships, deliver category solutions, and manage everything from sourcing to shelf.

From Dutch Trading House to Full-Service Export Partner

What began in 1883 as a Dutch family trading company has evolved into a full-service export marketing partner for European food specialties. More than 140 years later, we still operate on the same principle: building lasting relationships between European manufacturers and clients around the world.

We believe in category solutions, not individual products — and we’ve built our own brand platforms that clients can use as controlled brands, preventing channel conflict in local markets.

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FFT International Product Sourcing

Product Sourcing

We don’t just source products. We source solutions that perform in your market.

What sets our sourcing apart:

  • Deep European supplier network
  • Multi-category expertise
  • Halal-certified assortment
  • Product validation
  • Flexible format development
FFT International representative holding Euroselect dairy product boxes in a professional showroom, representing FFT's export and business development services for European food brands.

Export & Business Development

We don’t just open doors. We build the relationships that keep them open.

For European producers ready to enter or expand in Asia, Oceania, and the Middle East, FFT is the ideal launchpad. We combine established distributor relationships across Asia with deep knowledge of regional requirements — Halal certification, country-specific documentation, and local market conditions.

We support partners in brand development, artwork setup, and product registration, and we’re active at leading exhibitions like FHA Singapore and THAIFEX–Anuga Bangkok.

A person holding a white private label product box reading "Your Brand", illustrating FFT International's flexible private label food solutions for Asian retailers and brand owners.

Private Label

From concept to shelf, efficiently and in full compliance.

We help Asian retailers, distributors, and brand owners access flexible European manufacturers — from concept to store shelf, in full compliance. Not tied to a single factory, we offer a virtually unlimited range under your own label.

Why private label with FFT:

  • Higher margins
  • Customer loyalty through exclusivity
  • Price control
  • Flexibility to move on trends fast
  • From budget to premium brand identity
FFT International Logistics Consolidation 1

Logistics & Consolidation

One partner. One order. One invoice.

We consolidate shipments from multiple European suppliers into mixed containers — frozen, chilled, and ambient — optimising stock, cash flow, and freight.

Your benefits:

  • Mixed container consolidation
  • Lower freight factor
  • Reduced warehousing costs
  • Improved shelf-life management
  • Full export documentation
A food production worker in white protective clothing inspecting a Cheese Slices package on the production floor, representing FFT International's strict quality control and food safety standards.

Quality & Compliance

Quality is not a checkpoint. It is built into everything we do.

We work exclusively with European suppliers certified under HACCP, IFS, and BRC — guaranteeing traceability, food safety, and product integrity from factory to destination.

Every market has its own rules. Before any product enters the export market, we run extensive validation: shelf-life testing, weight control, and sensory evaluation. Nearly 90% of our assortment carries JAKIM and MUIS Halal certification, enabling us to serve Asian markets with confidence.

Our Team

The team behind the matchmaking

A small, dedicated team with deep roots in European food and a sharp eye for what works in international markets. We speak your language, literally and commercially.

Robbert Hazelaar

CEO & Food Enthousiast

FFT International Robert Hazelaar

Masha Koning

Senior Product Manager

FFT International Masha Koning

Quoc My Tran

Product- & Account manager

FFT International Quoc My Tran

Petra de Jong

Executive Area Manager Southeast Asia

FFT International Petra de Jong

Xavier van de Par

Executive Area Manager China

FFT International Xavier van de Par

Bas Juffer

Product-/Account Manager & Logistics

FFT International Bas Juffer

Gerrit Bakker

Logistics & Controlling

FFT International Placeholder team

Rutger Mout

Executive Area Manager Japan

FFT International Placeholder team
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